The high lead generation value when it comes to Facebook + Messenger Bot is incredibly high – if you have the proper strategy in place. Most businesses fail when it comes to advertising on Facebook. Don’t fall for what you think you’ve read. When you speak to small and medium size businesses & you hear […]
Growth marketing insights with PR that converts, social media lead generation & paid search execution.
First let’s start by saying Google Analytics is a great free tool that provides multiple data points into your traffic. Yet, you still need to be better than Google Analytics. What Google Analytics does a poor job of doing, is mapping back every single revenue transaction back to multiple touch points across the customer journey. The insights you’re missing […]
Social media marketing seems to be an area where you go down this rabbit whole. There are so many angles & platforms that it can get quite dizzying. So much so, that most companies give up one social media marketing way too early. As you speak to businesses of varying sizes, specifically to those in […]
It’s tempting to focus on scale when it comes to paid search, but you need to constantly cut the fat. There will always be wasted spend that should be adjusted & turned into new avenues to scale. The issue, believe it or not, comes down to compensation Let’s suppose you hire an ad agency to manage your […]
If you’re looking for growth, affiliate marketing is very enticing to many businesses. Paying any individual or organization for performance is a no brainer for many. In short, you can pay someone for a lead (email or phone call), or for a sale (flat rate or a percentage of sale). If growth is paramount & […]