Growth Marketing

Growth marketing insights with PR that converts, social media lead generation & paid search execution.

Why You Need to Go Beyond Analytics

Why You Need to Be Better Than Google Analytics

First let’s start by saying Google Analytics is a great free tool that provides multiple data points into your traffic. Yet, you still need to be better than Google Analytics. What Google Analytics does a poor job of doing, is mapping back every single revenue transaction back to multiple touch points across the customer journey. The insights you’re missing […]

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Social Media Marketing

Can’t Figure Out Social Media Marketing?

Social media marketing seems to be an area where you go down this rabbit whole. There are so many angles & platforms that it can get quite dizzying. So much so, that most companies give up one social media marketing way too early. As you speak to businesses of varying sizes, specifically to those in […]

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Cut the Fat. Scale. Repeat

Cut the Fat. Scale. Repeat

It’s tempting to focus on scale when it comes to paid search, but you need to constantly cut the fat. There will always be wasted spend that should be adjusted & turned into new avenues to scale. The issue, believe it or not, comes down to compensation Let’s suppose you hire an ad agency to manage your […]

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