Category: PR That Converts

Controversial Marketing Case Study

Controversial Marketing Case Study & Breakdown

The old saying “there’s no such thing as bad publicity” still holds true. In this article, I’ll dive deep into a controversial marketing case study & breakdown. Asking the question how to execute a controversial marketing campaign involves 4 main steps. Controversial marketing also “falsely” implies that controversy is a negative term. The best topics […]

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PR That Converts

PR That Converts – With Proof!

Very easily, you can get tricked into spending tens of thousands (if not hundreds of thousands) to a PR campaign that completely bombs. PR that converts involves a well thought out strategy with an acute ability to execute on that campaign. That last part, is where things fall apart for most PR campaigns. Can’t I […]

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