Before I dive too deep into this, just because a tv commercial is cheap doesn’t mean it will be effective. If you’re trying to figure out how to buy tv commercials for cheap, you still need a budget that you’re willing to lose to see how your commercial fares. Without the right creative commercial and proper targeting of your spot, you can set yourself up for failure before the add even runs.
Look at National TV Advertising
You will be tempted to focus on a certain city or state, but you will pay more for that spot. When you’re looking at national tv advertising, you’ll find that you will get the best bang for your buck. At any given moment, a certain market or network may not be completely sold out. With the right media buyer in place, you can capitalize on that inventory for cheap.
How Important is Your Media Buyer to Buy TV Commercials for Cheap
A knowledgeable, connected and experience buyer makes a gigantic difference when it comes to buying airtime. Key relationships & timing can make a huge different in the rate you pay for that tv commercial airtime. A great media buyer will provide you insights on what you’re trying to accomplish, even it’s the opposite of what you’re trying to do.
Do Late Night Commercials Work?
Depending on the brand you are marketing, late night commercials can do amazing. With the right media buyer, you can get late night commercials for pennies on the dollar for a national buy. The best part is accessing your analytics to see how the to commercials have fared for actual traffic, conversions & even brand lift.
Another are that does really well conversion wise is buying ad inventory on Hulu. Granted, the price isn’t cheap but don’t let that scare you off. The targeting abilities are amazing!