Regardless if you’re a small or gigantic business, there’s no denying the importance of social media. Where the disconnect lies, do you do it internally or hire a social media management company? The answer to that question, is a lot easier than you think.
Hire an External or Internal Social Provider?
It is always to a company’s advantage to have an internal social media team, always. The issue is, you can’t just let an intern or several juniors do it. You need to treat your internal social media team as a huge component of your marketing team.
The largest benefit is being able to integrate social media into all areas of business. From an execution standpoint, things tend to fall apart when you don’t have the right experience handling your social media.
Generally, you want a marketing company that has deep experience in social media. Whether you’re looking to simply post content & engage with your audience, or you’re trying to create a lead generation funnel from paid social, an external social media management company will save you a ton of time & money in the long run.
Lead Generation with a Social Media Management Company
If you’re looking for lead generation services for your business, social media does an amazing job of acquiring these customers at a low cost, while giving you the ability to scale. When you engage with a social media management company for lead generation, be sure to ask the following questions:
- Have you done lead generation for the industry I serve? Knowing this information can allow you to speak specifics with the social media company. The knowledge of that vendor might instill confidence in their ability to serve you.
- How long will it take to start seeing results? Typically when it comes to using social media as lead generation, you want to know what their plan is. Is their funnel one that educates the consumer while also gathering the lead? Who is servicing the lead, is it the social media management company or is it you?
Speak to More than One Marketing Agency
Speak to a couple different vendors. The more you speak to them, you’ll find yourself leaning towards one. Ideally, you want to speak to the person that will actually be servicing your account. Not the company’s sales person, or the founder that won’t be servicing your account, but the actual person handling it for you.